Photos: Women flash boobs on social media in mistaken belief it is for charity..lol

The #HoldACokeWithYourBoobsChallenge encourages

women – and sometimes men – to post photos online with

a soft drink held in their cleavage, with many images

showing mainly topless women barely covering their

nipples – all in the name of supposedly raising money for

breast cancer.

However, it has now been revealed the Las Vegas-based

adult entertainment scout who started the

#HoldACokeWithYourBoobsChallenge did not intend to

raise money for charity but to make fun of similar

challenges such as the Ice Bucket Challenge.

Many women taking on the new challenge have opted to

simply cover their bare breasts with nipple tassels, their

hands, hair or tape.

People have been posting their images to Twitter,

Instagram and Facebook in the belief the challenge is to

raise money for breast cancer charities but adult

entertainment scout Danny Frost and glamour model

Gemma Jaxx have admitted to starting the hashtag as a

joke.

And the Breast Cancer Research Foundation said the

challenge is not raising money for them and has no

connection to their charity – but would happily receive

donations if donations do start coming in from the

challenge.

Source: Twitter/ExpressUK